A comprehensive discovery process was undertaken across SCI’s complex ecosystem, engaging all three key audiences: self-managed scheme committees, strata managers, and insurance brokers. In-depth interviews, competitive analysis, and customer journey mapping revealed distinct needs: self-managed schemes required confidence and guidance, strata managers needed efficient processes and expert support, and brokers sought clear differentiation and partnership value. 

In a market with declining trust, authenticity proved essential. Customers valued evidence of capability through actions, local presence, and sector expertise rather than declarative claims of security. These insights informed the strategic direction for both brand and digital transformation. 

The brand repositioning bridged SCI’s heritage as the creator of Australia’s original strata policy with its evolution as a data-driven solutions provider. The tagline “Confidence for Your Community” captures the core promise: specialist knowledge and genuine understanding of the strata sector. 

SCI’s positioning emphasises partnership and sector integration over transactional insurance, appealing to direct audiences while remaining adaptable for intermediated channels. The visual identity balances recognition with modernity, introducing refined typography, a contemporary colour palette, and flexible design systems that convey confidence, digital sophistication, and local expertise. 

The digital platform was redesigned to prioritise education, confidence-building, and task efficiency across three distinct user pathways. State-specific information architecture highlights local expertise, while dedicated hubs for brokers and strata managers streamline access to tools and resources. Self-managed schemes benefit from educational content and clear pathways to quotes and purchase. 

The platform, built on WordPress, supports scalable management of content, campaigns, and educational resources, with integration planning for the upcoming Entsia Direct Quote Tool to ensure a seamless and consistent digital ecosystem. 

The refreshed brand and digital platform have strengthened SCI’s foundation for growth, improving user experience, brand clarity, and digital capability while maintaining specialist service and local presence. 

Communication now focuses on community-oriented, confidence-building messaging that demonstrates expertise rather than simply declaring it. Internal and external adoption has aligned market expression with operational capabilities, reinforcing SCI’s credibility and positioning the organisation as a digital-first solutions provider for the Australian strata sector.