Overview
As Australia’s national broadband network provider, nbn sought to transform the consistency, scalability, and accessibility of its digital ecosystem. Partnering with Adrenalin, the objective was to deliver a fit-for-purpose Design System that would unify the user experience across platforms, embed accessibility as standard, and drive measurable operational efficiency. This strategic foundation now serves as a single source of truth, enabling streamlined workflows and future-ready digital evolution.
What we did
- Design System Strategy
- Creative Concept Development
- UI Component Library & Design Tokens
- Responsive & Accessibility Optimisation
- Usability Testing & Iteration
- Design Documentation & Governance
100%
Figma Component Utilisation
AA+
WCAG 2.1 Level Accessibility Compliance
Building an Enterprise-Scale Framework
Adrenalin’s strategic audit and co-design process established a governance model and a scalable digital asset library. This ensured a consistent application of design principles, empowering cross-functional teams to deliver at pace without sacrificing quality or accessibility.
Fostering Inclusive and Consistent Experiences
Every design element - from navigation to interaction - was engineered for reliability and flexibility, supporting nbn’s evolving service landscape. Uniform design tokens standardised visual identity, and every component was rigorously tested for WCAG 2.1 compliance, ensuring accessibility for every Australian, regardless of device or ability.
Streamlined Workflow & Continuous Optimisation
Through detailed documentation, usage guidelines, and proven usability testing protocols, Adrenalin embedded ongoing improvement into nbn’s digital practice. Continuous engagement with internal research and UX teams supported iterative refinement, ensuring all user journeys met both legislative requirements and user expectations.
Designed for Enduring Adaptability
The resultant design system is inherently modular and forward-compatible, allowing rapid rollout of new features, seamless integration within a changing digital landscape, and easy adaptation for future government priorities. nbn is now positioned to lead in digital accessibility, operational efficiency, and citizen engagement.
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